James W. Yen B.S. Mathematics, University of Nebraska-Lincoln M.S. Industrial and Operations Engineering, University of Michigan, Ann Arbor Marketing and Sales Consultant, ZS Associates

When I was an undergraduate student at the University of Nebraska-Lincoln, people would often ask me what I was planning on doing with my degree in mathematics. As with many things in life, it not what you plan to do, but what are able to do. My degree in mathematics has provided a foundation of logical thinking, problem solving, and decision-making. I have used these skills in project finance, market analytics, and in my current role in management consulting.   After completing graduate school, I joined ZS Associates, a consulting company specializing in sales and marketing. Everything we do is based on the blend of quantitative analysis and industry knowledge. My mathematics background has aided me in developing compensation models and simulating sales representative performance, using regressions to model how customers react to sales people, and using operations research techniques to allocate resources. Mathematics provides the framework with which I can approach and solve client issues by which I can help create value in the business world.